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Mass Communication Programme

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Mass Communication Programme HELP University Study in Malaysia Further Study

Bachelor of Communication (Hons) Marketing Communication
This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as execute launching of new brands or rebranding through the various media.
What are the career prospects?
·         Marketing planning
·         Advertising
·         Public relations
·         Event marketing
·         Broadcasting and publishing
·         Investor relations
·         Sales and promotions
·         Database marketing
·         Market research
·         Non-profit organisations
·         Branding and product planning
·         Client servicing
·         Media planning and buying
·         Copywriting



Bachelor of Communication (Hons) (Public Relations)
Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This program provides students with professional skills and knowledge, including in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem solving, creativity, and project and relationship management.
What are the career prospects?
·         Press agencies
·         Media relations
·         Investor relations
·         Crisis management
·         Public affairs/ government relations
·         Staff/employees relations
·         Consumer relations
·         Industrial relations
·         International relations
·         Community relations
·         Development/fundraising
·         Product launching
·         Event management


Bachelor of Communication (Hons) (Media Studies)

If you have an innate desire to pursue a career in film, television, print and digital communication, then this specialisation maybe the right option for you. The media studies program takes an integrated approach and a broader look at media in all its forms, so that our graduates are prepared for both traditional and non-traditional media careers. Our curriculum covers the journalistic writing and editing for print and electronic media, communication through production of documentaries and short films, as well as media management and marketing.
What are the career prospects?
·         Journalism
·         Media management
·         Press attaché
·         Film making
·         Publishing
·         Broadcasting
·         Cinematography
·         Public affairs
·         Corporate writing
·         Speech writing
·         Script writing
·         Photojournalism
·         Public relations
·         Corporate communications


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