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Hospitality and Marketing Management (Full Time)

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Hospitality and Marketing Management (Full Time) PSB Singapore Study in Singapore Further Study


Uk Edinburgh

 

This programme is designed for students who have a keen interest in marketing and wish to pursue a career in the hospitality industry. Graduates will understand that the customer is at the heart of any hospitality business, and learn the importance of marketing in attracting these customers. The core programme provides an applied understanding of the theories and concepts of hospitality management, and general business and management disciplines, especially marketing. It has been designed to develop students’ critical, analytical, evaluative and reflective abilities alongside their interpersonal and communication skills. The programme also reflects the international character of the hospitality industry, and has been designed to specifically meet the needs of the sector. Graduates will be able to pursue a career in both hospitality and marketing industries.
 

Professional Accrediation:


This programme is accredited in Edinburgh Napier University by the Institute of Hospitality.

The Institute of Hospitality is a professional body for aspiring managers working and studying in the hospitality, leisure and tourism industry. Its reputation as an organisation promoting quality standards and education has grown in its 70-year history and now, has membership spanning more than 100 countries around the globe.

Members of the Institute of Hospitality will benefit in their professional and career development, whilst the Institute continues to improve and promote industry and management standards into the 21st century. Student can also benefit from having access to the Institute’s online learning resources.

 

Intakes:

 

Programme Intakes:

Yearly Intakes

:

February, June & October

 

Programme Duration:


Full-time pathway:
This programme can be completed in 
16 months (without Honours) or in 24 months (with Honours).

 

Programme Structure:


Students will be required to complete the following: 

  • 6 modules each in Year 2 and 3
  • 4 modules plus dissertation (equivalent to 2 modules) in Year 4 (Honours) 

 

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